Craft copy that clicks

Web writing solutions | |
![]() | Get to the point above the fold online Web visitors spend 74% of their time on the first two mobile screens Put the hot stuff up top: Visitors focus on the top screens of your web page — aka ‘above the fold’ in newspaper parlance. The solution? Get to the point faster. |
![]() | Master content structure for web pages 5 notes structure increases reading by 520% 5 is all it takes: Master the 5-notes structure for web content, and you’ll find yourself filling in the blanks to more effective web pages. |
![]() | How to make web pages readable How long should your digital writing be? Measure up! Web visitors process only about 20% of the words on a page. But add more words, and that percentage goes down. Online, shorter’s better. |
![]() | How to write skimmable web content Lift ideas off the screen with micro content ‘Readers’ try to absorb information quickly — speed-reading the display copy and looking for key words — to find specific information in the shortest amount of time possible. |
![]() | SEO guidelines for content writers Help Google find you Search me: Write copy that’s optimized for humans as well as Google. |
Web writing in action | |
![]() | Writing for the web examples: One Smart site PetSmartCharities.org reaches readers online Save our site! PetSmartCharities.org’s reboot makes it a poster puppy for reaching readers online. |
More on web writing | |
![]() | Quotes on crafting good web writing What writers & others say “We’ve all heard that a million monkeys banging on a million typewriters will eventually reproduce the entire works of Shakespeare. Now, thanks to the Internet, we know this is not true.” — Anonymous |
![]() | What writers & others say “Reading a webpage on an iPhone is like reading War and Peace through a keyhole.” — Ann Wylie, president, Wylie Communications Inc. |
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