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Writers say, “We use the inverted pyramid because readers stop reading after the first paragraph.” But in new research, readers say, “We stop reading after the first paragraph because you use the inverted pyramid.”
Indeed, our old friend the inverted pyramid hasn’t fared well in recent studies. Studies by the Poynter Institute, Reuters Institute and the American Society of News Editors show that the traditional news structure reduces readership, understanding, sharing, engagement and more.
Grab readers’ attention, pull them through the piece and leave a lasting impression.
The pyramid doesn’t work well, these researchers say, with a little subset of your audience we call “humans.”
At Catch Your Readers — our two-day hands-on persuasive-writing master class on April 10-11, 2019, in Charleston — you’ll master a structure that’s been proven in the lab to grab readers’ attention, pull them through the piece and leave a lasting impression. Specifically, you’ll learn how to: