Persuasive writing tips

Get readers moving in the right direction

Persuasive writing tips

Position your message in the readers’ best interest Learn how to convince readers to read, then move them to act. Image by John Robert Marasigan

Why persuasive writing?

Why persuasive writing?

Focus on the reader’s needs


‘What’s in it for me?’

‘What’s in it for me?’

Why should readers care?

The ultimate selfie: The first thing readers want to know about your copy is “What’s in it for me?” So stop writing about “us and our stuff,” and start writing about the reader’s favorite topic: herself.


Benefits writing

Benefits writing

Stress value to the reader

Don’t focus on the features: To position your message in your readers’ best interest, translate from features into advantages into benefits.


‘You’ writing

‘You’ writing

Lead with the reader

It’s all about you: The topic is never the topic. The reader is always the topic.


Quotes on persuasive writing

Quotes on persuasive writing

What writers and others say

“IAMS: It’s About Me Stupid.” — BuzzWhack


Get more tips on persuasive writing on Rev Up Readership.


Free writing tips
  • Get tips, tricks & trends for Catching Your Readers
  • Learn to write better, easier & faster
  • Discover proven-in-the-lab writing techniques