November 23, 2017

Persuasive writing tips

Sell products, programs and positions

Persuasive writing tips

The most successful communicators know how to write copy that sells: not just products and services, but programs, plans and positions, as well. As a business communicator, your job isn’t just to get the word out. Your job is to move the needle on the bottom line.

Sadly, most communicators were taught to report and inform, not to write copy that drives readers to action. But these techniques will move readers to act.


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