Clear writing

Don’t build a wall of words

Clear writing: Keep it short

Is your message short and easy to read? That’s one of the two key questions people ask to determine whether to read your piece — or toss it. Image by Jean Gerber

Cut Through the Clutter

Story length: Shorter’s better

Story length: Shorter’s better

Don’t leave them wanting less

Short story Readers don’t want more information. They want the right information.


Paragraph length: Too long? They'll skip

Paragraph length: Too long? They’ll skip

Make copy look easier to read

Skipping! If your paragraph looks too long, people will skip it. So how long is too long?


Writing with statistics

Writing with statistics

Take the Numb Out of Numbers

Make numbers count Find the right numbers, get the numbers right and stop making readers’ eyes glaze over.


Short sentences drive readability

Short sentences drive readability

Add a word, reduce comprehension

How long is too long? Short sentences been proven in the lab to be one of the top 2 indicators of reading ease.


Phrase tighteners: Nix baggy writing

Phrase tighteners: Nix baggy writing

Avoid jargon, passive voice & more

Needless to say is needless to say Get rid of repetitive redundancies and other ways to tighten baggy phrases …


Word length: Each syllable adds effort

Word length: Each syllable adds effort

Avoid a multisyllabic pileup

Words first Word length is the top predictor of readability. The shorter your words, the easier your message is to read.


Readability matters

Readability matters

Highly literate readers do better with easy text

Can you read me now? Make your copy easier to read and understand with readability indexes, statistics and other tools.


Conversational copy: Talk it out

Conversational copy: Talk it out

Write as you speak

Conduct a sound check Run the “Hey, did you hear?” test.


More on clear writing

Resources on clear writing

Resources on clear writing

Websites, books and tools

Cut it out Get more tips and tools for making every piece you write easier to read and understand.


Get more tips on concise writing on Rev Up Readership.


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