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Reporters rank quotes the least important element in a news release — after the boilerplate and the dateline.
Learn to turn lame-ass quotes into scintillating sound bites that reporters will actually use at NOT Your Father’s PR Writing — our media relations-writing workshop.
There, you’ll steal techniques from Silver Anvil winners for making your sound bites sound better … learn how to transform your quotations from bleh to brilliant … and steal tricks from The New York Times to avoid overquoting.
Plus: Find out how to avoid the worst PR quote clichés (PR Newswire sees 1,284 of these in a single month.)