Turn lame-ass quotes into snappy sound bites
Why write good press release quotes?
Reporters hate PR quotes
Say it ain’t so: If it doesn’t sound conversational and substantive, don’t expect journalists to pick it up.
More on press release quotes
What writers & others say
“Most quotes in press releases sound like the teacher in Charlie Brown cartoons: ‘Wah wah wah wah.’” — A frustrated PR pro