Surprise and delight readers
Anecdotal PR leads | |
 | Anecdote makes a great PR lead Start with a story Color your PR lead with story: Take a tip from these Silver Anvil winners and tell me a story in your release lead. |
Concrete detail PR leads | |
 | Go granular with PR leads Ready for my close-up: To write a juicy details lead, get particular. Think specifics, not generalities. |
 | Try compression of details for PR leads Main squeeze: Make it juicy with compression of details. |
Descriptive PR leads | |
 | Description works for PR leads Paint pictures in your readers’ minds Color me interested: Description makes a great lead. |
Human interest PR leads | |
 | Get your hands dirty with PR leads Human interest for all topics Down to earth: Bring all of your topics to life with human interest. |
Startling statistics PR leads | |
 | How to write a good feature lead with statistics Prove it with a data point It adds up: Don’t do a data dump. But startling statistics can draw readers in. |