Decks for releasesSummarize the big ideaDon’t drop the deck It’s the best-read element on a web page, according to Poynter Institute research. If you want readers to learn something, put it in the deck. Image by Michał ParzuchowskiWhat happened? Why? News in the headline, the reasons behind it in the deckMore important than the headline: Decks may be the only things visitors readShare this:FacebookTwitterLinkedInWhatsAppPinterestEmailPrintMorePocketTelegram