Decks for releases

Summarize the big idea

Decks: the best-read element on the page — Don’t drop the deck It’s the best-read element on a web page, according to Poynter Institute research. If you want readers to learn something, put it in the deck. Image by Michał Parzuchowski

If I’ve told you once …: The deck should expand on the headline, not repeat it
Polish your deck: It’s the best-read element on your web page
Take a load off: Three ways to streamline your headline with your deck
What happened? Why? News in the headline, the reasons behind it in the deck
More important than the headline: Decks may be the only things visitors read