Make your email blast, newsletter easy to skim and scan
 | Why write email that’s easy to skim? Because only 19% of e-zines get read thoroughly They skim the surface: Mobile readers skim email newsletters 74% of the time, fully reading just 24% of the time. |
 | How to write email that’s easy to skim 3 ways to get the word out to nonreaders Pass the squint test: Squint at your newsletter. Can you see the parts? |
 | Make your e-zine interesting, relevant, easy Express mail: Readers can skim a digest of the day’s events — in 1,000 words or less — with the Skimm. |
 | … To write emails his employees can read How would you like to cut and paste 10-line URLs into a browser? Department of Defense employees don’t like to either. |
 | What writers & others say “Scannability is important for websites as well, but it’s about 50% more important for newsletters.”— Jakob Nielsen, principal, the Nielsen Norman Group. |