Make your email blast, newsletter easy to skim and scan
Why write scannable emails?
Because only 19% of e-zines get read thoroughly
They skim the surface: Mobile readers skim email newsletters 74% of the time, fully reading just 24% of the time.
How to write email links & other display copy
People look at 70% of lists — if you write them right
Check it twice: One test of a good list article: Can skimmers tell without reading what the parts of the list are and what the whole list covers?
More on scannable email
What writers & others say
“Scannability is important for websites as well, but it’s about 50% more important for newsletters.”— Jakob Nielsen, principal, the Nielsen Norman Group.