Make your email blast, newsletter easy to skim and scan
How to help readers skim email | |
 | Do people skim, scan, read emails? Just 19% of email newsletters get read thoroughly “Scannability is important for websites,” writes Nielsen Norman Group principal Jakob Nielsen, “but it’s about 50% more important for newsletters.” |
 | How to write a great email newsletter Steal these tricks from theSkimm Just what I need: Readers can skim a digest of the day’s events — in 1,000 words or less — with theSkimm. |
How to write email microcontent | |
 | People look at 70% of lists — if you write them right Check it twice: One test of a good list article: Can skimmers tell without reading what the parts of the list are and what the whole list covers? |
How to format email newsletters | |
 | 3 email newsletter formats that work Lists, headlines & blurbs, single stories most valuable Format for attention: Choose an email newsletter format that’s short and focused, and stick with it issue after issue. |
 | How to format email newsletters for DoD recipients Uncle Sam wants you to write emails his employees can read How would you like to cut and paste 10-line URLs into a browser? Department of Defense employees don’t like to either. |
More on scannable email | |
 | Quotes on how to write skimmable email What writers & others say “Scannability is important for websites as well, but it’s about 50% more important for newsletters.”— Jakob Nielsen, principal, the Nielsen Norman Group. |