Make your email blast, newsletter easy to skim and scan
How to write email microcontent
People look at 70% of lists — if you write them right
Check it twice: One test of a good list article: Can skimmers tell without reading what the parts of the list are and what the whole list covers?
More on scannable email
What writers & others say
“Scannability is important for websites as well, but it’s about 50% more important for newsletters.”— Jakob Nielsen, principal, the Nielsen Norman Group.