Make your email blast, newsletter easy to skim and scan
Why write scannable emails? | |
 | Why write email that’s easy to skim? Because only 19% of e-zines get read thoroughly They skim the surface: Mobile readers skim email newsletters 74% of the time, fully reading just 24% of the time. |
How to write scannable emails | |
 | How to write email that’s easy to skim 3 ways to get the word out to nonreaders Pass the squint test: Squint at your newsletter. Can you see the parts? |
 | Steal email newsletter content tips from the Skimm Make your e-zine interesting, relevant, easy Express mail: Readers can skim a digest of the day’s events — in 1,000 words or less — with the Skimm. |
How to write email links & other display copy | |
 | Bulleted lists: How to write a listicle People look at 70% of lists — if you write them right Check it twice: One test of a good list article: Can skimmers tell without reading what the parts of the list are and what the whole list covers? |
How to format email newsletters | |
 | 3 email newsletter formats that work Lists, headlines & blurbs, single stories most valuable Format for attention: Choose an email newsletter format that’s short and focused, and stick with it issue after issue. |
 | How to format email newsletters for federal folks Uncle Sam wants you to write emails his employees can read How would you like to cut and paste 10-line URLs into a browser? Department of Defense employees don’t like to either. |
More on scannable email | |
 | Quotes on how to write scannable email What writers & others say “Scannability is important for websites as well, but it’s about 50% more important for newsletters.”— Jakob Nielsen, principal, the Nielsen Norman Group. |