The inverted pyramid reduces readership, understanding, engagement — even action, according to research by the Reuters Institute and others.
Master a structure that’s been proven in the lab to outperform the traditional news format at Catch Your Readers — our two-day persuasive-writing workshop on Oct. 14-15 in Salt Lake City.
There, you’ll learn an organizing scheme that grabs readers’ attention, keep it for the long haul and leaves a lasting impression.
Save $200 when you book before Dec. 31.
Plus: Get a free book if you’re one of the first 5 to register.