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The inverted pyramid reduces readership, understanding, engagement — even action, according to research by the Reuters Institute and others.
Master a structure that’s been proven in the lab to outperform the traditional news format at Catch Your Readers — online on Oct. 5-9 or in Salt Lake City on Oct. 14-15.
There, you’ll learn an organizing scheme that grabs readers’ attention, keep it for the long haul and leaves a lasting impression.
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