How to reach flippers, skimmers and other nonreaders with words
How to write for skimmers and scanners | |
 | How to write skimmable web content Lift ideas off the screen with micro content ‘Readers’ try to absorb information quickly — speed-reading the display copy and looking for key words — to find specific information in the shortest amount of time possible |
 | How to help readers skim email Make your email blast, newsletter easy to skim and scan Scannability is about 50% more important for email than for web pages, says the Nielsen Norman Group. So how can you make your messages easier to skim and scan? |
More on skimming, scanning, reading | |
 | Resources on skimming, scanning and reading Websites, books & tools The research is in: People skim and scan webpages. They don’t read them. |
 | Quotes on skimming, scanning, reading What writers & others say “The dirtiest four-letter word in the English language: ‘read.’” — Evelyn Wood Reading Dynamics website |