Subheads increase scanning and reading
Why subheads? | |
 | They’re ‘the most important thing you can do’ online Think of subheads as the icing on the cake. Skimmers look at subheads to learn what content you’re offering on a web page, blog post or news release. |
How to write subheads | |
 | Secrets for successful subheads Keep readers reading, skimmers scanning The other day, I received in one of my favorite association magazines a story of interest to me: “Maximizing student productivity: Tips for successful internship programs.” |
 | Think contrast, hierarchy Subheads tell readers what content exists on a page and how different sections relate to the others. That guides readers to the copy they want to read and shows them how the parts fit together. |
More on subheads | |
 | What writers & others say “Subheads increased reading for skimmers and for those whose attention was about to wane.” — The Poynter Institute |
Get more tips on subheads on Rev Up Readership.