Subheads increase scanning and reading

How to write subheads | |
![]() | Secrets for successful subheads Keep readers reading, skimmers scanning The other day, I received in one of my favorite association magazines a story of interest to me: “Maximizing student productivity: Tips for successful internship programs.” |
![]() | Think contrast, hierarchy Subheads tell readers what content exists on a page and how different sections relate to the others. That guides readers to the copy they want to read and shows them how the parts fit together. |
More on subheads | |
![]() | What writers & others say “Subheads increased reading for skimmers and for those whose attention was about to wane.” — The Poynter Institute |
Get more tips on subheads on Rev Up Readership.