Make the most of the first element readers see
Benefits headlines | |
 | 8 types of benefits headlines to try Focus on the readers’ needs Show them the savings: Write a command, question or testimonial headline. |
 | 6 ways to write numbers-based headlnes Numerals quantify value, draw readers Easy as 1-2-3: Headlines with numerals perform better in email, social media, magazines and on the web. |
News headlines | |
 | 7 ways to polish news headlines Use dynamic verbs, keep it short & more A head for news: Tell the story, don’t tell about the story in your news head. |
Feature headlines | |
 | How to build feature headlines ‘15 is the new 30’ Going up! What do the housing market and great headlines have in common? Shorter’s better. |
 | Colloquialisms make great feature headlines ‘Sir! I have broken a leg, sir!’ So to speak: Searching for a good headline? Use a quote, colloquialism or sound bite. |
Headlines to avoid | |
 | 8 approaches to avoid Just say no: Write great headlines when you steer clear of these 8 common headline writing mistakes. |
 | Don’t just slap the topic on top of the story Warning label: Label headlines communicate the topic — but nothing else — about the story. |
 | Present participle heads may be worse than labels Stop ing-ing your headlines headlines. |
More on headlines | |
 | What writers and others say Headline writing “combines the mastery of Scrabble with the composition of haiku.” John Early McIntyre, ACES president |