Make the most of the first element readers see
Use dynamic verbs, keep it short & more
A head for news: Tell the story, don’t tell about the story in your news head.
‘15 is the new 30’
Going up! What do the housing market and great headlines have in common? Shorter’s better.
‘Sir! I have broken a leg, sir!’
So to speak: Searching for a good headline? Use a quote, colloquialism or sound bite.