How to write a benefit headline

Make the most of the first element readers see

Types of headline writing
	How to write a benefit headline Focus on ‘What’s in it for me?’ Benefit headlines appeal to readers by explaining how your information will help them. These headlines are so effective, if a benefit headline is an option, use it.

	How to write a news headline Announce what happened Make traditional news headlines short, active and free from hype.

	How to write a feature headline Try a little cleverness Feature heads draw readers in and make your message easier to understand and remember. Plus, they’re more fun to write.

	How to write good online headlines Draw people into your web pages, blog posts, emails and social media Heads up: How do you write great headlines that grab reader attention and show up in search results?

Headline writing how-tos:
	Headline writing don’ts 8 approaches to avoid Just say no: Write great headlines when you steer clear of these 8 common headline writing mistakes.

	Avoid label headlines Don’t just slap the topic on top of the story Warning label: Label headlines communicate the topic — but nothing else — about the story.

	Stop it with the ing-ing Present participle heads may be worse than labels Stop ing-ing your headlines headlines.