Make the most of the first element readers see

Types of headline writing | |
![]() | How to write a benefit headline Focus on ‘What’s in it for me?’ Benefit headlines appeal to readers by explaining how your information will help them. These headlines are so effective, if a benefit headline is an option, use it. |
![]() | Announce what happened Make traditional news headlines short, active and free from hype. |
![]() | How to write a feature headline Try a little cleverness Feature heads draw readers in and make your message easier to understand and remember. Plus, they’re more fun to write. |
![]() | How to write good online headlines Draw people into your web pages, blog posts, emails and social media Heads up: How do you write great headlines that grab reader attention and show up in search results? |
More on headlines | |
![]() | What writers and others say Headline writing “combines the mastery of Scrabble with the composition of haiku.” John Early McIntyre, ACES president |