Wordplay surprises and delight readers

Make your message memorable

Wordplay surprises and delight readers

Want to captivate your readers? Get the media to steal your sound bites? Make your message more eloquent and memorable? Wordplay can help. Image by Camille / Kmile

Why wordplay?

Your brain on wordplay

Your brain on wordplay

We pay attention to and remember puns, alliteration

A hand shoots up in my Make Your Copy More Creative workshop. “But,” the communicator says, “don’t you risk confusing people with wordplay?”


Types of wordplay

Alliteration makes you ‘instantly eloquent’

Alliteration makes you ‘instantly eloquent’

Tickle the intellect, please the ear

Alliteration — using a series of words that start with the same sound — tickles the intellect, pleases the ear and makes messages memorable.


Balance taps the power of twos

Balance taps the power of twos

Makes message memorable with parallelism

“Float like a butterfly; sting like a bee.” The rhetorical technique of balance, or parallelism, makes messages more memorable.


Etymology adds layers of meaning

Etymology adds layers of meaning

Explore word origins

So you’re an expert at alliteration, a talent at twist of phrase and a Robert Frost of rhyme.


Play with words

Play with words

Coin words, create acronyms & more

So you’re an expert at alliteration, a talent at twist of phrase and a Robert Frost of rhyme. Here are some other tools to stick in your wordplay belt.


Rhetorical devices ring in their ear

Rhetorical devices ring in their ear

Practice persuasion through language

“Rhetoric” — from the Greek word for “teacher” — is the art of persuading through language. Master the timeless techniques of Abraham Lincoln, Winston Churchill, John F. Kennedy, Martin Luther King and Ronald Reagan.


Rhyme is more believable

Rhyme is more believable

Plus, it stands out in a crowd

People are more likely to believe a rhyming statement than a non-rhyming one. (I know. Seems crazy.)


Rhythm: You’ve got the beat

Rhythm: You’ve got the beat

Make your message ring in their ears

Triad, haiku and other rhythmic devices ring in your readers’ ears.


Twist of phrase tickles the brain

Twist of phrase tickles the brain

Mark my words

Mark my words: Twist of phrase gets readers to pay attention to — and remember — your message.


Practice wordplay

Wordplay workout

Wordplay workout

Practice playing with your words

Want to become a master of wordplay? The more you play with your words, the more effective your wordplay will be.


Try rhymin’, Simon

Try rhymin’, Simon

Verse works for Maytag and 3M. Why not for you?

You might never get the chance to write Burma-Shave ads, but that doesn’t mean that you can’t use rhyme in your communications.


Masters of Wordplay

Model the masters of wordplay

Model the masters of wordplay

Learn from the Masters of Wordplay

Captivate your readers and get the media to steal your sound bites. Make your message more eloquent and memorable? Learn from the Masters of Wordplay.


More on wordplay

Quotes on wordplay

Quotes on wordplay

What writers and others say

“Why isn’t ‘phonetic’ spelled the way it sounds?” — The Atomic Café


Get more tips on Wordplay on Rev Up Readership.


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