Metaphor makes messages magic

Clarify complex copy

Metaphor makes messages magic

I believe It’s tempting to call metaphor the magic spell in a writer’s repertoire, the Penn and Teller of the page. But, as with other forms of magic, you’ll want to master a few tricks before you step onto the stage. Image by Wayne Low

Why use metaphor

Why use metaphor?

Why use metaphor?

Analogies are persuasive and engaging

Follow me: Metaphor has the power to persuade far better than literal language.


When to use metaphor

Metaphor clarifies confusing concepts

Metaphor clarifies confusing concepts

Explain science, technology & more

Unsure? Metaphor lets you say in five words what would otherwise take five paragraphs to explain.


Simplify stats with metaphor

Simplify stats with metaphor

Turn numbers into things

“Numbers without context, especially large ones with many zeros trailing behind, are about as intelligible as vowels without consonants,” writes Daniel Okrent, former New York Times ombudsman.


Metaphor makes tired topics intriguing

Metaphor makes tired topics intriguing

Make readers’ brains light up with analogy

They snooze, you lose: Metaphor makes readers’ brains light up, helps them think more creatively about your message — even (ahem!) makes you look more attractive.


How to write metaphor

Metaphor writing

Metaphor writing

Craft a colorful analogy

Color your message with metaphor: Use these techniques to build a better analogy.


More on metaphor

Resources on metaphor

Resources on metaphor

Websites, books & tools

Learn more about metaphor.


Quotes on metaphor

Quotes on metaphor

What writers & others say

“If a picture is worth a thousand words, a metaphor is worth a thousand pictures.” — Daniel Pink, author, A Whole New Mind


Get more tips on Metaphor on Rev Up Readership.


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