Writing tips
New Year’s writing tips
6 writing resolutions to improve your copy in 2019
Want to achieve your New Year’s resolutions this year? Just do as I do: Resolve to watch more reality TV.… Read the full article
Rethink the resume
Use marketing writing best practices
When my sister was looking for a new job, she and I worked together to rethink her resume.
We applied best practices we already use in our marcomm writing, including:
- Focus on what the reader needs, not on you and your stuff.
Voice lessons
How to write in the brand voice
Do your brand voice guidelines tell people what to write, but not how?
Let me turn your voice guidelines into a series of writing techniques.… Read the full article
Rev up your writing
Check out the new RevUpReadership.com
We’ve revved up RevUpReadership.com, the toolbox for writers, is now better than ever. Now she’s faster, friendlier and more fascinating — not to mention waaaaay better looking.… Read the full article