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“‘In the beginning, God created the heavens and the earth.’ The creation of the universe has a 10-word lead!” writes John McIntyre, copy desk chief of the Baltimore Sun.… Read the full article
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“‘In the beginning, God created the heavens and the earth.’ The creation of the universe has a 10-word lead!” writes John McIntyre, copy desk chief of the Baltimore Sun.… Read the full article
J.W. Elphinstone’s “Business Watercooler” feature for the Associated Press is just 200 words long. Why, then, do PR pros send her pitches that are longer than that — even PowerPoint presentations with 30 slides?… Read the full article
I was working on a story today when a writerruption occurred: My brother sent me photos of The Cutest Kid In the World — aka my niece.… Read the full article
When Austin Roebuck needed to get the word out about how a new bill in Congress would affect his audience of fishing fanatics, he first tried a traditional message.… Read the full article
The more words on a webpage, the longer visitors will stay.
But is that really the best metric to measure?… Read the full article
After 50 years on writers’ bookshelves, The Elements of Style — aka “Strunk and White” — still offers perhaps the best collection of techniques for compressing copy:
One of the most complex decisions we ask consumers to make is to choose among health insurance plans.
It’s not uncommon for consumers to have to compare more than 15 plans on each of 10 to 12 factors.… Read the full article