Writing workshops, communication consulting and writing services
The more words on a web page, the longer visitors will stay.
But is that really the best metric to measure? What if you could engage users on a page for half the time, yet have them remember one-third more of the content?… Read the full article
More than 80 years of readability research demonstrate that short words are easiest to read and understand.… Read the full article
Tick tock.
In the time it takes you to wash your hands, buckle your seat belt or start the dishwasher, your favorite journalist can finish reading your news release.… Read the full article
When Perceptive Software needed to fill 130 positions — more than one-third of its existing workforce — in just three months, a contradiction in terms was just what the company needed.… Read the full article
HITS HAPPEN, blares a car insurance company promoting its “accident forgiveness insurance.”
Change a letter, change a word.
How can you add, subtract, move or change letters or syllables to make your copy more creative via wordplay?… Read the full article
When Austin Roebuck needed to get the word out about how a new bill in Congress would affect his audience of fishing fanatics, he first tried a traditional message.… Read the full article
One of the most complex decisions we ask consumers to make is to choose among health insurance plans.
It’s not uncommon for consumers to have to compare more than 15 plans on each of 10 to 12 factors.… Read the full article
