Journalists spend less than 1 minute reading releases
Tick tock.
In the time it takes you to wash your hands, buckle your seat belt or start the dishwasher, your favorite journalist can finish reading your news release.… Read the full article
Writing workshops, communication consulting and writing services
Tick tock.
In the time it takes you to wash your hands, buckle your seat belt or start the dishwasher, your favorite journalist can finish reading your news release.… Read the full article
More than 80 years of readability research demonstrate that short words are easiest to read and understand.… Read the full article
When Perceptive Software needed to fill 130 positions — more than one-third of its existing workforce — in just three months, a contradiction in terms was just what the company needed.… Read the full article
HITS HAPPEN, blares a car insurance company promoting its “accident forgiveness insurance.”
Change a letter, change a word.
How can you add, subtract, move or change letters or syllables to make your copy more creative via wordplay?… Read the full article