Create a mnemonic
First there was FUBAR: F***ed Up Beyond All Recognition. Now, thanks to the Urban Dictionary, we also have PHOBAR: PHOtoshopped Beyond All Recognition.… Read the full article
Wordplay
How to coin a new word
Create new terms by merging old ones
Tracy Ousdahl and Paul Pinney have traveled the globe. But sometimes, instead of venturing out to a cool destination, they use their time off to visit their families.… Read the full article
Why wordplay works in communications
We pay attention to and remember puns, alliteration
A hand shoots up in my Make Your Copy More Creative workshop.
“But,” the communicator says, “don’t you risk confusing people with wordplay?”… Read the full article
When to use adverbs and adjectives
‘Applewood-smoked bacon’ just tastes better
Turns out a Southwestern Tex-Mex salad by any other name would not taste as good.
Vivid menu descriptions — “applewood-smoked bacon,” “Maytag blue cheese” and “buttery plump pasta,” for instance — can increase restaurant sales up to 27 percent, according to research by Brian Wansink.… Read the full article
Paint word pictures
‘You’ll have your hand on your head with a knot under it’
My grandma and namesake, Annie B. Vrana, was an Oklahoma farm woman and one of the most colorful people I’ve known.… Read the full article