Create acronyms that help readers retain info
First there was FUBAR: F***ed Up Beyond All Recognition. Now, thanks to the Urban Dictionary, we also have PHOBAR: PHOtoshopped Beyond All Recognition.… Read the full article
Wordplay
Alliterate a little list
‘A spoonful of alliteration helps the medicine go down’
I’m a sucker for an alliterative list.
When a client asked me to write a piece on the 28 languages now available on her company’s technology, I wrote this lead:
Got a list?… Read the full article
Adjectives can sell
‘Applewood-smoked bacon’ just tastes better
Turns out a Southwestern Tex-Mex salad by any other name would not taste as good.
Vivid menu descriptions — “applewood-smoked bacon,” “Maytag blue cheese” and “buttery plump pasta,” for instance — can increase restaurant sales up to 27 percent, according to research by Brian Wansink.… Read the full article
Paint word pictures
‘You’ll have your hand on your head with a knot under it’
My grandma and namesake, Annie B. Vrana, was an Oklahoma farm woman and one of the most colorful people I’ve known.… Read the full article
Balance and Power
Win our February writing contest
The sound your’re hearing in that Oscar Wilde quote is called balance. Also known as parallelism, balance works because of the rub between similarity and difference.… Read the full article
Serial monogamy
Why have people fallen in love with this podcast?
It’s been compared to The Sopranos. Before its debut, it ranked No. 1 on iTunes. When its first season was over, fans couldn’t remember what people do who aren’t listening to it.… Read the full article
Balancing act
Three ways to create parallelism
To create balance, you might:
1. Repeat and reverse.
| Start with your original idea | Repeat and reverse |
| It was the best of times | It was the worst of times |
| It was the age of wisdom | It was the age of foolishness |
| It was the epoch of belief | It was the epoch of incredulity |
| It was the season of Light | It was the season of Darkness |
| It was the spring of hope | It was the winter of despair |
2.
… Read the full articleMore Wordoids
Readers make up words with this cool naming tool
Have you tried Wordoid? This cool tool is designed to help you find a catchy name for your business by auto-creating new words.… Read the full article
‘Killing me softly’
Use adverbs to change, not intensify, meaning
Beware adverbs, counsels The Poynter Institute’s Roy Peter Clark.
Too often, they dilute the meaning of the verb or repeat it: “The building was completely destroyed.”… Read the full article
Transform a name
‘That was so Rob Fordian’
In the December issue, I asked you to transform a name into a descriptor. (One of my clients, I mentioned, had just asked me to “Wylie-ize” part of her website.)… Read the full article