How to avoid noun phrasesThey suck the energy out of your copyThere’s nothing like noun phrases to make a tight sentence long, to transform clear, conversational language into stuffy bureaucratese:“It is the intention of this team to facilitate the improvement of our company’s processes.”… Read the full article
Frontload your web page headlinesGet to the point faster by putting the topic up topWhen it comes to web heads, focus on the front.That is, place your topic words at the beginning of your headline.… Read the full article