They suck the energy out of your copy
There’s nothing like noun phrases to make a tight sentence long, to transform clear, conversational language into stuffy bureaucratese:
word length
Frontload your web page headlines
Get to the point faster by putting the topic up top
When it comes to web heads, focus on the front.
That is, place your topic words at the beginning of your headline.… Read the full article
Top 2 ways to improve your readability score
Sentence length, word length make messages more readable
Want to see your Flesch Kincaid Grade Level drop? Your Flesch Reading Ease soar? Your Automated Readability Index hit the right target?… Read the full article