The newspaper of record covers rocket science & brain surgery in simple terms
When I recommend to my clients that they limit their word length to 5 characters per word, they roll their eyes and chortle.… Read the full article
Writing workshops, communication consulting and writing services
When I recommend to my clients that they limit their word length to 5 characters per word, they roll their eyes and chortle.… Read the full article
Pulitzer Prize-winning humorist Dave Barry spent eight years teaching businesspeople how to write better. As he told Time magazine:
Take a tip from Barry: Avoid multisyllabic exhibitions of verbosity.… Read the full article
There’s nothing like noun phrases to make a tight sentence long, to transform clear, conversational language into stuffy bureaucratese:
When it comes to web heads, focus on the front.
That is, place your topic words at the beginning of your headline.… Read the full article
Want to see your Flesch Kincaid Grade Level drop? Your Flesch Reading Ease soar? Your Automated Readability Index hit the right target?… Read the full article
One of my favorite parts of my Catch Your Reader Master Class is our Cut Through the Clutter smackdown.… Read the full article
Here’s the problem with long sentences: Every time you add a word, you reduce comprehension.
Let your sentences sprawl, and the subject, verb and object get too far away from each other.… Read the full article