Move topics up top
When it comes to web heads, focus on the front.
That is, place your topic words at the beginning of your headline.… Read the full article
Long words are stuffy and hard to read
Pulitzer Prize-winning humorist Dave Barry spent eight years teaching businesspeople how to write better. As he told Time magazine:
Take a tip from Barry: Avoid multisyllabic exhibitions of verbosity.… Read the full article
Cut a word, increase comprehension
Here’s the problem with long sentences: Every time you add a word, you reduce comprehension.
Let your sentences sprawl, and the subject, verb and object get too far away from each other.… Read the full article
The Times’ word length averages 4.9 characters
When I recommend to my clients that they limit their word length to 5 characters per word, they roll their eyes and chortle.… Read the full article