word length

Frontload your web page headlines

Get to the point faster by putting the topic up top

When it comes to web heads, focus on the front.

That is, place your topic words at the beginning of your headline.… Read the full article

How to avoid noun phrases

They suck the energy out of your copy

There’s nothing like noun phrases to make a tight sentence long, to transform clear, conversational language into stuffy bureaucratese:

“It is the intention of this team to facilitate the improvement of our company’s processes.”

… Read the full article