Get 34 facts & figures
Plug in a chunk of copy, and STORYtoolz will run it through seven readability indexes. STORYtoolz also delivers a wealth of other readability information — 34 pieces of data in all, from your longest sentence length to the number of “to be” verbs.… Read the full article
Measure, monitor & manage readability
The first step in managing readability is to measure it. Fortunately, digital tools make taking stock of your message’s readability easier than ever.… Read the full article
How to measure with little time and money
By Angela Sinickas, ABC, Diva of Diagnostics
Low on time? Low on money?
No worries. You can still develop meaningful measurements.… Read the full article
Check out these no-budget tools, from Angela Sinickas
Now there’s no excuse for failing to measure the effectiveness of your communications.
Websites, books & tools
“Human thought processes are largely metaphorical. The human conceptual system is metaphorically structured and defined. … Metaphor is as much a part of our functioning as our sense of touch, and as precious.” So say authors George Lakoff and Mark Johnson in this insightful book.… Read the full article