Master Class grads boost readability by up to 300%
One of my favorite parts of my Catch Your Reader Master Class is our Cut Through the Clutter smackdown.… Read the full article
tools
No budget? No problem!
How to measure with little time and money
By Angela Sinickas, ABC, Diva of Diagnostics
Low on time? Low on money?
No worries. You can still develop meaningful measurements.… Read the full article
Measure on a shoestring
Six free or cheap tools for tracking communication success
Focus groups and surveys can be expensive. But these tools can help you measure audience perceptions and message spread on a shoestring:
- Create free online surveys with Zoomerang, SurveyGizmo, or SurveyMonkey.
Five ways to measure for free
Check out these no-budget tools, from Angela Sinickas
Now there’s no excuse for failing to measure the effectiveness of your communications.
Even if you don’t have a dime to spend, there are tools you can use to establish how successful your campaigns were at delivering bottom-line benefits to your organization.… Read the full article
Resources on metaphor
Websites, books & tools
Metaphors We Live By
“Human thought processes are largely metaphorical. The human conceptual system is metaphorically structured and defined. … Metaphor is as much a part of our functioning as our sense of touch, and as precious.”… Read the full article
How has technology changed our writing skills?
Do the tools we use matter?
Tears welled and teeth gnashed after the world’s last office typewriter factory — Godrej & Boyce in Mumbai, India — announced that it would close.… Read the full article