PR pros get attention with tipsheets
When PR pros at the U.S. Green Building Council needed to round up resources in their Green Apple Day of Service, they didn’t write stories telling volunteers to get donations.… Read the full article
tipsheets
7 tips for tipsheets
How to write how-to articles
When the folks at Topolobampo, Chicago’s cathedral to Mexican cuisine, wanted to sell more syrah, they didn’t put signs on the tables saying “Buy wine!” Instead, they provided nifty little tabletop tipsheets on how to pair wine with Mexican food.… Read the full article
Why tipsheets?
Service stories get read, shared, used and acted upon
How-to information is the No. 2 type of content that gets retweeted, according to research by Dan Zarrella (PDF), viral marketing scientist for HubSpot.… Read the full article
An eggcellent idea
The American Egg Board chooses tipsheets
When Americans bought more plastic and candy eggs and fewer real eggs for Easter 2012, the American Egg Board turned to Edelman to take back Easter.… Read the full article