6 words is the new black
An elevator pitch
Say your biggest prospect joins you on the elevator in the lobby.… Read the full article
How do you organize a compelling feature?
Model this piece, which Loring Leifer wrote for Northern Funds’ marketing magazine, Northern Update.… Read the full article
Google issues few press releases: 13 in 2013, 17 in 2014 and just 10 in the first eight months of 2015.… Read the full article
When Don Murray arrived in the newsroom for his first day on the job as writing coach for the Boston Globe, he turned to his new boss and said: “I can tell you who your three best writers are.”… Read the full article
Eliot Fette Noyes was a Harvard-trained architect and industrial designer.… Read the full article
How long should your sentences be?
According to the American Press institute: