Single-syllable words can shock, jolt and pop
By Mim Harrison, author of Smart Words
“Samuel Clemens” meanders. “Mark Twain” stands up straight and takes charge.
John F.… Read the full article
Ever wonder how Ernest Hemingway, the master of tight prose, would have handled your annual report?
Now you can find out.… Read the full article
Google issues few press releases: 13 in 2013, 17 in 2014 and just 10 in the first eight months of 2015.… Read the full article
How do you organize a compelling feature?
Model this piece, which Loring Leifer wrote for Northern Funds’ marketing magazine, Northern Update.… Read the full article
When Don Murray arrived in the newsroom for his first day on the job as writing coach for the Boston Globe, he turned to his new boss and said: “I can tell you who your three best writers are.”… Read the full article
Eliot Fette Noyes was a Harvard-trained architect and industrial designer.… Read the full article
How long should your sentences be?
According to the American Press institute: