6 words is the new black
An elevator pitch
Say your biggest prospect joins you on the elevator in the lobby.… Read the full article
How do you organize a compelling feature?
Model this piece, which Loring Leifer wrote for Northern Funds’ marketing magazine, Northern Update.… Read the full article
When Don Murray arrived in the newsroom for his first day on the job as writing coach for the Boston Globe, he turned to his new boss and said: “I can tell you who your three best writers are.”… Read the full article
Eliot Fette Noyes was a Harvard-trained architect and industrial designer.… Read the full article
Want to make sure you’re not eradicating clarity in your organization?
Slaughter these problems instead, suggest Martin J. Eppler, Ph.D.,… Read the full article
Readers take measure of — and make decisions about — your copy based on how it looks. One of the most important visual cues is paragraph length.… Read the full article
Think index cards, not toilet paper: websites with many short pages — as opposed to those with fewer longer pages — work better.… Read the full article