Romance meets finance in this feature
How do you organize a compelling feature?
Model this piece, which Loring Leifer wrote for Northern Funds’ marketing magazine, Northern Update.… Read the full article
Writing workshops, communication consulting and writing services
How do you organize a compelling feature?
Model this piece, which Loring Leifer wrote for Northern Funds’ marketing magazine, Northern Update.… Read the full article
By Mim Harrison, author of Smart Words
“Samuel Clemens” meanders. “Mark Twain” stands up straight and takes charge.
John F.… Read the full article
What do you notice about this passage, excerpted from an article in The Economist?… Read the full article
Google issues few press releases: 13 in 2013, 17 in 2014 and just 10 in the first eight months of 2015.… Read the full article
But make every sentence simple and short, and your copy will read like “See Dick run” primers.… Read the full article
When Don Murray arrived in the newsroom for his first day on the job as writing coach for the Boston Globe, he turned to his new boss and said: “I can tell you who your three best writers are.”… Read the full article
Eliot Fette Noyes was a Harvard-trained architect and industrial designer.… Read the full article
How long should your sentences be?
According to the American Press institute:
“Revving Up Readership” subscriber Burton St. John sent this sentence to Ann’s Bad Writing Contest:
“The relative importance of and relationships between design processes and production/delivery processes depend upon many factors, including the nature of the products and services, technology requirements, issues of modularity and parts commonality, customer and supplier relationships and involvement, product and service customization, and overall company strategy.”