Romance meets finance in this feature
How do you organize a compelling feature?
Model this piece, which Loring Leifer wrote for Northern Funds’ marketing magazine, Northern Update.… Read the full article
Writing workshops, communication consulting and writing services
How do you organize a compelling feature?
Model this piece, which Loring Leifer wrote for Northern Funds’ marketing magazine, Northern Update.… Read the full article
What do you notice about this passage, excerpted from an article in The Economist?… Read the full article
Want to make sure you’re not eradicating clarity in your organization?
Slaughter these problems instead, suggest Martin J. Eppler, Ph.D.,… Read the full article
Eliot Fette Noyes was a Harvard-trained architect and industrial designer.… Read the full article
Talk about brief: The New York Times packs 13 stories onto its briefs page, called The (One-Page) Magazine.
Notice the combination of:
How brief are your briefs?… Read the full article
My friends at TELLABS write brisk, interesting message statements — in 23 words or less.
Using message map guidelines from Tripp Frohlichstein, president of MediaMasters, they write one key message and three supporting points, like this:
“Tellabs innovates to help customers succeed — by cutting costs, generating revenue and improving the user experience.”… Read the full article
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