Name calling boosts opens, but it’s also a little creepy
Hey, we’d all love a place where everybody knows our name? We just don’t necessarily want that place to be our inboxes.… Read the full article
subject lines
Targeted email marketing goes beyond personalization
Segment lists to customize email newsletters, campaigns
Email receivers have a new definition of spam. They now use the word to describe generic mass mailings not customized to them — even if they signed up for the email in the first place.… Read the full article
Create a sense of urgency in email subject lines
It may be the most effective approach
Nobody wants to miss out: Adding a sense of urgency to your subject lines is one of the best ways to get recipients to read your email.… Read the full article
Write email subject lines that get opened
Think Like a Recipient to boost email open rates
Useful information is among the top three reasons people share information via email or social media, according to research by Chadwick Martin Bailey:
- Because I find it interesting/entertaining (72%)
- Because I think it will be helpful to recipients (58%)
- To get a laugh (58%)
Those findings echo research by three professors at Carnegie Mellon University.… Read the full article
Urgency boosts email engagement
It may be the most effective approach
Nobody wants to miss out: Adding a sense of urgency to your subject lines is one of the best ways to get recipients to read your email.… Read the full article
Less is more
The longer your piece, the less readers will read
Size does matter.
The longer your story, the less of it your readers will read — and the less likely they are to understand and act on it.… Read the full article