subject lines

Email personalization techniques: Go beyond targeting

Segment lists to customize email newsletters, campaigns

Email receivers have a new definition of spam. They now use the word to describe generic mass mailings not customized to them — even if they signed up for the email in the first place.… Read the full article

Create a sense of urgency in email subject lines

It may be the most effective approach

Nobody wants to miss out: Adding a sense of urgency to your subject lines is one of the best ways to get recipients to read your email.… Read the full article

How to write email subject lines that get opened

Target the recipient to boost email analytics

Useful information is among the top three reasons people share information via email or social media, according to research by Chadwick Martin Bailey:

Because I find it interesting/entertaining (72%)
Because I think it will be helpful to recipients (58%)
To get a laugh (58%)

Those findings echo research by three professors at Carnegie Mellon University.… Read the full article

Less is more

The longer your piece, the less readers will read

Size does matter.

The longer your story, the less of it your readers will read — and the less likely they are to understand and act on it.… Read the full article

subject lines

Segment lists to customize email newsletters, campaigns

It may be the most effective approach

Target the recipient to boost email analytics

The longer your piece, the less readers will read

Free writing tips