Writing workshops, communication consulting and writing services
Email receivers have a new definition of spam. They now use the word to describe generic mass mailings not customized to them — even if they signed up for the email in the first place.… Read the full article
It’s been awhile since I’ve received the HubSpot blog e-zine — whattup with my subscription, HubSpot? — but the five editions I received most recently had these subject lines:
Generic subject lines — “Newsletter name” — are more likely to be deleted than opened.… Read the full article
Hey, we’d all love a place where everybody knows our name? We just don’t necessarily want that place to be our inboxes.… Read the full article
How can you write a subject line that drives opens? Show that your email contains useful information, suggest three professors at Carnegie Mellon University.… Read the full article
Nobody wants to miss out: Adding a sense of urgency to your subject lines is one of the best ways to get recipients to read your email.… Read the full article
Size does matter.
The longer your story, the less of it your readers will read — and the less likely they are to understand and act on it.… Read the full article
