How to write clever email subject linesTry wordplay, humor, creative techniquesAmong the most popular subject lines for my e-zine Wylie’s Writing Tips:Now you see itThe Awwww FactorPaint the schnauzerOne-sentence storiesCan you read me now?… Read the full article
How to write an email preview paneGive readers a peek at your contentsEight out of 10 businesspeople and more than half of consumers use preview panes to decide whether to open an email, according to Lyris Technologies.… Read the full article
How long should email subject lines be?Do shorter ones get higher open rates?Call it the Goldilocks Conundrum: What character count is “just right” for subject line length?If ever there were a question with an “it depends” answer, this is it.… Read the full article