Sell your story to desktop and laptop recipients
Eight out of 10 businesspeople and more than half of consumers use preview panes to decide whether to open an email, according to Lyris Technologies.… Read the full article
subject line
What’s the best email subject line length?
Do shorter subject lines really get higher open rates?
Call it the Goldilocks Conundrum: What character count is “just right” for subject line length?
If ever there were a question with an “it depends” answer, this is it.… Read the full article
How to write clever email subject lines
Try wordplay, humor, creative techniques
Among the most popular subject lines for my e-zine Wylie’s Writing Tips: