People learn through metaphor
When my grandfather first saw a car, he didn’t think “automobile.” He thought, “That’s a carriage that moves without a horse — it’s a horseless carriage.”… Read the full article
Writing workshops, communication consulting and writing services
When my grandfather first saw a car, he didn’t think “automobile.” He thought, “That’s a carriage that moves without a horse — it’s a horseless carriage.”… Read the full article
When you read this passage, can you feel your brain lighting up?
When you read this passage, can you feel your brain lighting up?
My favorite writing quote? Ever?
Call it an aha! moment:
“Funny Girl” starts with Barbara Streisand wishing to be a star.
“My Fair Lady” opens with Julie Andrews wishing for a room somewhere.… Read the full article
Beginning, middle, end: A chronological approach is the best way to organize most nonfiction narratives.
That’s the formula Ira Glass uses for the popular National Public Radio program “This American Life.”… Read the full article
It seems so reasonable to tell human-interest stories to illustrate the need for bone-marrow transplants, the sad results of texting while driving — even solutions for childhood obesity.… Read the full article
Metaphor is more persuasive than literal language: It’s been proven in the lab.
Make that 41 labs over more than 50 years.… Read the full article
Call them the seven dreary P’s: programs, plans, policies, procedures, protocols, positions and products.
Bring these mind-numbing topics to life by turning them into an eighth P: people.… Read the full article