Writing workshops, communication consulting and writing services
What can you learn from Norm Macdonald’s Twitter tribute to Robin Williams?
Here’s how to serialize your story, how to get the word out in 144 (or 288) characters or less — and when to stop typing.… Read the full article
Want to write better, easier and faster? Get clicked, read, liked and shared? Otherwise boost your writing skills?… Read the full article
Want to write more readable messages? Increase engagement on your webpages? Otherwise boost your writing skills?
As we plan our upcoming Master Classes, I’ve been creating a lot of new slides.… Read the full article
My favorite writing quote? Ever?
When my grandfather first saw a car, he didn’t think “automobile.” He thought, “That’s a carriage that moves without a horse — it’s a horseless carriage.”… Read the full article
When you read this passage, can you feel your brain lighting up?
“Funny Girl” starts with Barbara Streisand wishing to be a star.
“My Fair Lady” opens with Julie Andrews wishing for a room somewhere.… Read the full article
Beginning, middle, end: A chronological approach is the best way to organize most nonfiction narratives.
That’s the formula Ira Glass uses for the popular National Public Radio program “This American Life.”… Read the full article
It seems so reasonable to tell human-interest stories to illustrate the need for bone-marrow transplants, the sad results of texting while driving — even solutions for childhood obesity.… Read the full article
Metaphor is more persuasive than literal language: It’s been proven in the lab.
Make that 41 labs over more than 50 years.… Read the full article
