People learn through metaphor
When my grandfather first saw a car, he didn’t think “automobile.” He thought, “That’s a carriage that moves without a horse — it’s a horseless carriage.”… Read the full article
Storytelling
Why is storytelling important in persuasion?
Narrative is a powerful communication tool
When you read this passage, can you feel your brain lighting up?
Frank and Joe Hardy clutched the grips of their motorcycles and stared in horror at the oncoming car.
… Read the full article Your brain on stories
Excuse me, are those your neurons flashing?
When you read this passage, can you feel your brain lighting up?
Frank and Joe Hardy clutched the grips of their motorcycles and stared in horror at the oncoming car.
… Read the full article 8 of my favorite writing quotes
Enjoy these on your holiday break
My favorite writing quote? Ever?
“For 40-odd years in this noble profession,
I’ve harbored a guilt and my conscience is smitten.
… Read the full article Find the aha! moment for storytelling
Ask When questions & other tools
Call it an aha! moment:
Alone in his laboratory on a snowy evening the week before Christmas, Dr. John Monnier observed unexpected peaks on the readout of his gas chromatograph.
… Read the full article Motivation an element of storytelling
Find your character’s ‘I wish’ song
“Funny Girl” starts with Barbara Streisand wishing to be a star.
“My Fair Lady” opens with Julie Andrews wishing for a room somewhere.… Read the full article
Storytelling structure: Use chronology
Transform real-life events into narrative arcs with this storytelling template
Beginning, middle, end: A chronological approach is the best way to organize most nonfiction narratives.
That’s the formula Ira Glass uses for the popular National Public Radio program “This American Life.”… Read the full article
Get your hands dirty
Human interest for all topics
It seems so reasonable to tell human-interest stories to illustrate the need for bone-marrow transplants, the sad results of texting while driving — even solutions for childhood obesity.… Read the full article
Metaphor at work
6 reasons analogy is more persuasive than literal language
Metaphor is more persuasive than literal language: It’s been proven in the lab.
Make that 41 labs over more than 50 years.… Read the full article
Turn policies and procedures into people
Human interest helps fight the 7 dreary P’s
Call them the seven dreary P’s: programs, plans, policies, procedures, protocols, positions and products.
Bring these mind-numbing topics to life by turning them into an eighth P: people.… Read the full article