4 ways to optimize long stories for phone reading
How long is too long for the mobile screen?
“Only the biggest/most complex stories should go above 600 words,” counsels the BBC in its guide to writing news for the mobile screen.… Read the full article
How many minutes will it take them to read?
Writers measure copy in words, inches or pages. Readers use a different measure: time.
So instead of using writer-centric measures, think like your reader.… Read the full article
Too many options paralyze people
Here’s a famous story among persuasion researchers and Malcolm Gladwell fans:
When a researcher offered shoppers 24 types of jam, many customers stopped by for a sample, but only 3% made a purchase.… Read the full article
Don’t include too many items … or too few
Thank you, David Letterman.
Cut a word, increase comprehension
Here’s the problem with long sentences: Every time you add a word, you reduce comprehension.
Let your sentences sprawl, and the subject, verb and object get too far away from each other.… Read the full article
Fewer long pages are less effective
Think index cards, not toilet paper: websites with many short pages — as opposed to those with fewer longer pages — work better.… Read the full article