Writing workshops, communication consulting and writing services
How long is too long for the mobile screen?
“Only the biggest/most complex stories should go above 600 words,” counsels the BBC in its guide to writing news for the mobile screen.… Read the full article
How does your message stand up against The Huffington Post?
After all, The Huffington Post is the third most popular online news site, after only Yahoo!… Read the full article
What’s the secret to a successful e-zine? Make ’em laugh; make ’em think; make ’em Skimm.
In other words, make it interesting, relevant and easy.… Read the full article
Do your executives add words to every communication they review? Not so Winston Churchill. He called for shorter pieces to save staff time and energy.… Read the full article
After 50 years on writers’ bookshelves, The Elements of Style — aka “Strunk and White” — still offers perhaps the best collection of techniques for compressing copy:
Twitter has never issued a news release. Amazon introduced the Kindle through a series of tweets. Google announced Alphabet via a blog post from Larry Page.… Read the full article
Here’s the problem with long sentences: Every time you add a word, you reduce comprehension.
Let your sentences sprawl, and the subject, verb and object get too far away from each other.… Read the full article
Thank you, David Letterman.
The Top 10 list rules the web — or at least, Buzzfeed. The number of Buzzfeed listicles with the numeral 10 in the headline outranked the next most popular numeral (15) by 142%, according to research by Noah Veltman and Brian Abelson, two Knight-Mozilla fellows.… Read the full article
When Lynn Wylie, aka Best Sister Ever, sent me an Unfancy blog post arguing that all you need to look great every day is a capsule wardrobe of 37 items per season, I scoffed.… Read the full article
Think index cards, not toilet paper: websites with many short pages — as opposed to those with fewer longer pages — work better.… Read the full article
