They chew gum, don’t they?
Famous story about a pitch gone bad:
A PR pro at Warner-Lambert Company calls an editor at Inc. magazine. When, she asks, is Inc.… Read the full article
story angle
What is a story angle?
4 ways to find your focus
My favorite scene in “Planes, Trains and Automobiles” is when Steve Martin finally blows his stack at John Candy’s irritating character.… Read the full article
What is the writing process?
3 steps to writing better, easier & faster
While we talk a lot about what to write — More stories! Fewer words! Shorter sentences! — we don’t focus so much on how.… Read the full article