3 steps to Writing Better, Easier & Faster
While we talk a lot about what to write — More stories! Fewer words! Shorter sentences! — we don’t focus so much on how.… Read the full article
story angle
Define target audiences in public relations pitches
They chew gum, don’t they?
Famous story about a pitch gone bad:
A PR pro at Warner-Lambert Company calls an editor at Inc. magazine. When, she asks, is Inc.… Read the full article
What is a story angle?
4 ways to find your focus
My favorite scene in “Planes, Trains and Automobiles” is when Steve Martin finally blows his stack at John Candy’s irritating character.… Read the full article