Tipsheets get read, shared, used and acted upon
What makes people share information?
News they can use to live their lives better, according to Chadwick Martin Bailey research.… Read the full article
stories
How to interview a person for an article
‘Get the name of the dog’ and other ways to get creative material
I still remember — more than a decade later — one of the thousand heartbreaking stories about Hurricane Katrina victims, an AP report about the Superdome evacuation:
Many people had dogs, and they could not take them on the bus.
… Read the full article How to interview for an article to get stories
How to find the aha! moment and other tools
Call it an aha! moment:
Alone in his laboratory on a snowy evening the week before Christmas, Dr.
… Read the full article How to write status updates that go viral?
Be an informer, not a meformer
“How do you find time for social media?” my speakers’ network e-zine asked subscribers.
“I don’t have time to not use social media,” I wrote back.… Read the full article