Frontload headlines to putting the topic up top
When it comes to web heads, focus on the front.
That is, place your topic words at the beginning of your headline.… Read the full article
sentence length
Top 2 ways to improve your readability score
Sentence length, word length make messages more readable
Want to see your Flesch Kincaid Grade Level drop? Your Flesch Reading Ease soar? Your Automated Readability Index hit the right target?… Read the full article
Readability smackdown
Master Class grads boost readability by up to 300%
One of my favorite parts of my Catch Your Reader Master Class is our Cut Through the Clutter smackdown.… Read the full article
Reel them in with readability
Yamaha Marine Group communicator makes message 164.57% easier to read
When Austin Roebuck needed to get the word out about how a new bill in Congress would affect his audience of fishing fanatics, he first tried a traditional message.… Read the full article
Three ways to streamline sentences
Cut a word, increase comprehension
Here’s the problem with long sentences: Every time you add a word, you reduce comprehension.
Let your sentences sprawl, and the subject, verb and object get too far away from each other.… Read the full article
Snip your sentences
How long is too long for a sentence
The longer the sentence, the harder it is for readers to understand.
But how long is too long?… Read the full article