scannable

Why write email that’s easy to skim?

Because only 19% of e-zines get read thoroughly

Email newsletter subscribers skim 69% of the e-zines they receive, according to the Nielsen Norman Group’s latest eyetracking study.… Read the full article

How people read on the web

They don’t; so make web pages scannable

Here’s the title of one of usability expert Jakob Nielsen’s earliest articles on writing for the web^[1]:

“How Users Read on the Web”

The first paragraph:

“They don’t.”

… Read the full article