If it looks easier to read, more people will read it
One technique for making sure even a long story looks easy to read is to use Edmund Arnold’s dollar-bill test.… Read the full article
scannable copy
30-3-30 redux
What does Clay Schoenfeld’s rule look like today?
Back in the mid-20th century, academician and communication theorist Clay Schoenfeld recommended the 30-3-30 rule. That is, you should present your message as if one-third of your audience will give you:
- 30 minutes.