If it looks easier to read, more people will read it
One technique for making sure even a long story looks easy to read is to use Edmund Arnold’s dollar-bill test.… Read the full article
scannable copy
What’s the average time spent on web pages?
Pass the 2/30/10 test to reach 3 kinds of readers
Back in the mid-20th century, academician and communication theorist Clay Schoenfeld recommended the 30-3-30 rule. That is, you should present your message as if one-third of your audience will give you:
- 30 minutes.