Writing workshops, communication consulting and writing services
What’s the least important element in a release — less important even than the dateline or the boilerplate?… Read the full article
You’ve heard about MBWA, or management by walking around? Try WBHA, or writing by hanging around — going to the scene to observe.… Read the full article
When I was customizing an in-house writing workshop for a utility company, I wanted to see whether there was a better way to define kilowatt hour, or kWh, for consumers.… Read the full article
Google: It may be the next best thing to being there.
The best way to get description is to go to the scene and observe.… Read the full article
While news stories make up the bulk of the content on three European news sites, most of the most-shared stories are features.… Read the full article
Having trouble finding reader benefits? Maybe you need to ask different questions.
You don’t need to launch a formal survey or hold focus groups to measure your communications success.… Read the full article
Why make copy clearer and more readable?
In “Complex to Clear: Managing Clarity in Corporate Communication,” two researchers at the University of St.… Read the full article
You could lead your corporate profile with all the blah-de-blah about your mission, vision, values and inception.
Or you could start with a compression of details that gives readers a taste of your company, like this lead for a story about a division of Seaboard Corp.:
Did Stanley Kubrick fake the moon landings? Was President Obama holding a rocket launcher in a car with an ISIS leader?… Read the full article
