Writing workshops, communication consulting and writing services
My writing team had one of those tough assignments recently that only a geek like me can fully appreciate.
Our job: to transform technical medical text into a fascinating research report that patients, donors and neurointerventionalists alike can understand and enjoy.… Read the full article
While we talk a lot about what to write — More stories! Fewer words! Shorter sentences! — we don’t focus so much on how.… Read the full article
You’ve heard about MBWA, or management by walking around? Try WBHA, or writing by hanging around — going to the scene to observe.… Read the full article
Useful information is among the top three reasons people share information via email or social media, according to research by Chadwick Martin Bailey:
Those findings echo research by three professors at Carnegie Mellon University.… Read the full article
Having trouble finding reader benefits? Maybe you need to ask different questions.
What’s the least important element in a release — less important even than the dateline or the boilerplate?
Quotes, say one in four reporters surveyed in a study by Greentarget.… Read the full article
Love them or hate them, hashtags may help you increase retweets.
Or so says Dan Zarrella, HubSpot’s viral marketing scientist.… Read the full article
Google: It may be the next best thing to being there.
The best way to get description is to go to the scene and observe.… Read the full article
While news stories make up the bulk of the content on three European news sites, most of the most-shared stories are features.… Read the full article
Why make copy clearer and more readable?
In “Complex to Clear: Managing Clarity in Corporate Communication,” two researchers at the University of St.… Read the full article
