High performers focus on readers 71% of the time — IABC UK study
Seventy-one percent of high-performing organizations focus their messaging on audience’s point of view.… Read the full article
And that’s good news for your PR strategy
Call her a preditor.
Elisa Lagos was an Edward R. Murrow and Peabody award-winning TV producer for ABC News.… Read the full article
Ivy Lee invented the PR staple in 1906
The press release was born on Oct. 28, 1906.
That’s the day Ivy Lee released a statement to the press on behalf of Pennsylvania Railroad about a train wreck that killed 50 people.… Read the full article
Because just 3% to 45% of releases actually get the word out
PR professionals have been married to the traditional PR writing approach since Ivy Lee created the news release more than 100 years ago.… Read the full article
Squeeze together juicy details for a great story starter
Embeddable tooth implants. Batman’s tax bill. Zombie slayers.
Like squeezing together a lump of coal to make a diamond, compression of details condenses fascinating facts into a passage that’s more than the sum of its parts.… Read the full article
Don’t announce that you’re announcing
When I was editor of an executive magazine, I received dozens of press releases every day.
This was back in the day when releases moved on paper, so I read them over the trash can, giving myself just a few seconds from the time I picked the release up off the stack to the time it hit the circular file.… Read the full article
Craft a sassy sound bite
When the Federal Trade Commission needed to explain why the agency has decided not to develop a do-not-spam registry — officials feared that spammers would target people on the list — a spokesperson said:
“You’ll be spammed if we do — and spammed if we don’t.”… Read the full article
Human interest for all topics
It seems so reasonable to tell human-interest stories to illustrate the need for bone-marrow transplants, the sad results of texting while driving — even solutions for childhood obesity.… Read the full article
Focus on the reader, not on PR 101 approaches
When Rachel McGrew, manager at Osborn Barr PR, wrote a press release about a client product, she didn’t rely on the PR 101 approaches she learned in college.… Read the full article