Writing workshops, communication consulting and writing services
Embeddable tooth implants. Batman’s tax bill. Zombie slayers.
Like squeezing together a lump of coal to make a diamond, compression of details condenses fascinating facts into a passage that’s more than the sum of its parts.… Read the full article
One way to pitch a story that reporters want to catch: Start with an anecdotal lead.
Anecdotes make your PR pieces easier to believe, understand and remember.… Read the full article
PR professionals have been married to the traditional PR writing approach since Ivy Lee created the news release more than 100 years ago.… Read the full article
When I was editor of an executive magazine, I received dozens of press releases every day.
This was back in the day when releases moved on paper, so I read them over the trash can, giving myself just a few seconds from the time I picked the release up off the stack to the time it hit the circular file.… Read the full article
When PR pros at Toyota American Motor Sales needed to announce record-level production recently, they started with a traditional announcement release:
Toyota announced record level North American vehicle production for 2013 surpassing last year’s output.
Seventy-one percent of high-performing organizations focus their messaging on audience’s point of view.… Read the full article
When Rachel McGrew, manager at Osborn Barr PR, wrote a press release about a client product, she didn’t rely on the PR 101 approaches she learned in college.… Read the full article
When Rachel McGrew, manager at Osborn Barr PR, wrote a release about a client product, her first instinct was to take the traditional route.… Read the full article
