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Thanks to our obsession with screens, there’s now a diagnosis known as digital eyestrain. (Not to be confused with screen sightedness.)
People who spend hours staring at screens — and that’s your online audience, right?… Read the full article
Give Twitter followers some space. Space to include a comment when they retweet your message, that is.
Yes, you have 280 characters to work with on Twitter.… Read the full article
Want to expand your reach and influence on Twitter?
Be sociable, counsels HubSpot’s viral marketing scientist, Dan Zarrella.
Zarrella used TweetPsych to analyze more than 30,000 accounts.… Read the full article
How do you create tweets that goes viral on Twitter?
Punctuate, counsels Dan Zarrella, HubSpot’s viral marketing scientist.
Zarrella spent nine months analyzing 5 million tweets and 40 million retweets to find what makes some messages travel the world while others just stay home on the couch.… Read the full article
Call it the bailout point.
People reading news on an iPad spent an average of 78.3 seconds on stories that they didn’t finish.… Read the full article
When BNSF Railroad put a photo of a train on its homepage, visitors ignored it.
Moreover, they had trouble finding the top stories they were looking for.… Read the full article
When searching on a drop-down menu, web visitors should either:
Or so say classic models of cognitive processing.… Read the full article
Do questions increase likes and comments on Facebook?
No … and yes, according to 2011 research by Momentus Media.
Momentus looked at more than 10,000 status updates, dividing them into those that contained a question mark and those that did not.… Read the full article
Want to write tweets that get retweeted?
Make them interesting or funny or both. Those are two of the top three reasons people share content, according to Chadwick Martin Bailey:
The latest brawl in Web design pits the Scrollers against the Clickers.
Clickers argue for:
