Put a quota on quotes
You’ve read the kvetching about overdoing corporate quotes:
quotes
Why CEO press release quotes suck
Reporters hate PR quotes
What’s the least important element in a release — less important even than the dateline or the boilerplate?
Quotes, say one in four reporters surveyed in a study by Greentarget.… Read the full article
List, rhyme and twist for news release quotations
Craft a sassy sound bite
When the Federal Trade Commission needed to explain why the agency has decided not to develop a do-not-spam registry — officials feared that spammers would target people on the list — a spokesperson said:
“You’ll be spammed if we do — and spammed if we don’t.”
… Read the full articleQuotes on conversational business writing
What writers and others say
“Good writing is good conversation, only more so.”
― Ernest Hemingway, American author and journalist famous for his economical, understated style
“Get human!
… Read the full articleQuotes on list writing
What writers and others say
“Love them or hate them, informational posts presented in list format are easily digestible, and allow for an efficient transfer of your value proposition to the reader.”
… Read the full articleQuotes on releases
What writers and others say
