Executives are delirious over their announcements
Have you noticed how excited corporate spokespeople are these days? And if not excited, how pleased, proud and delighted they are?… Read the full article
Writing workshops, communication consulting and writing services
Have you noticed how excited corporate spokespeople are these days? And if not excited, how pleased, proud and delighted they are?… Read the full article
Here’s what passes for a sound bite in a news release these days:
A frustrated PR pro in one of my workshops said:
Add personality to your quotes through passion, humanity and colloquialisms.
When two-thirds of Californians failed every question on a fast food nutrition quiz, the California Center for Public Health Advocacy distributed a release including this sound bite.… Read the full article
What’s the least important element in a release — less important even than the dateline or the boilerplate?
Quotes, say one in four reporters surveyed in a study by Greentarget.… Read the full article
You’ve read the kvetching about overdoing corporate quotes:
When the Federal Trade Commission needed to explain why the agency has decided not to develop a do-not-spam registry — officials feared that spammers would target people on the list — a spokesperson said:
Edward R. Murrow said of Winston Churchill: “He mobilized the English language and sent it into battle.”
He rallied the British, defied the Nazis and inspired the United States to fight.… Read the full article
Callouts (aka breakout quotes, pullout quotes or pull quotes) are “the print equivalent of a sound bite,” according to the authors of The Newsletter Editor’s Desk Book.… Read the full article