quotes

How many quotes in press releases?

Put a quota on quotes

You’ve read the kvetching about overdoing corporate quotes:

“Sprinkling quotes is one thing. Hosing them on is another.”

— John B.

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Why CEO press release quotes suck

Reporters hate PR quotes

What’s the least important element in a release — less important even than the dateline or the boilerplate?

Quotes, say one in four reporters surveyed in a study by Greentarget.… Read the full article

Quotes on conversational business writing

What writers and others say

“Good writing is good conversation, only more so.”

― Ernest Hemingway, American author and journalist famous for his economical, understated style

“Get human!

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Quotes on releases

What writers and others say

“We’re about to announce [the press release] is Old World technology that relates to a different type of media. The world is filled with too much information, and too much of it is wrong or irrelevant.”

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