Journalists and bloggers need help
Call her a preditor.
Elisa Lagos was an Edward R. Murrow and Peabody award-winning TV producer for ABC News.
Make that editor.… Read the full article
Public relations
3 types of press release lead paragraphs to try
Choose benefits, news and feature leads
Are you still using the fact pack — cramming who, what, when, where, why and how into the first paragraph of your news release?… Read the full article
How to structure a press release
Toyota takes on feature releases
When PR pros at Toyota American Motor Sales needed to announce record-level production recently, they started with a traditional announcement release:
Toyota’s North American vehicle production at record levels in 2013
Toyota announced record level North American vehicle production for 2013 surpassing last year’s output.
Top organizations use reader-centric approach
High performers focus on readers 71% of the time — IABC UK study
Seventy-one percent of high-performing organizations focus their messaging on audience’s point of view.… Read the full article
Write headlines for your PR target audience
Write about the reader, not about us and our stuff
Front-loading your headlines with your topic word just makes sense if your readers are going to encounter those headlines in online lists — a search engine results page, for instance, or your online newsroom.… Read the full article
Description works for PR leads
Paint pictures in your readers’ minds
Imagine the first few hours in the recovery room following a hysterectomy or … ligament repair. Consider what post-surgical life has been like for some pets undergoing common surgical procedures; intense hours WITHOUT pain medication.