Run the ‘Hey, did you hear?’ test
Having trouble nailing that “business casual” tone you’re aiming for? Try reading your message aloud — after a friendly greeting or phrase:
press releases
What’s the best press release headline length?
Don’t let your head get cut off
How short should your press release headline be?
1. Don’t let your head get cut off by Google.
Best practice: Keep release headlines to 55 characters or fewer.… Read the full article
Rethink the release
Focus on the reader, not on PR 101 approaches
When Rachel McGrew, manager at Osborn Barr PR, wrote a press release about a client product, she didn’t rely on the PR 101 approaches she learned in college.… Read the full article