Executives are delirious over their announcements
Have you noticed how excited corporate spokespeople are these days? And if not excited, how pleased, proud and delighted they are?… Read the full article
press releases
Rethink the release
Focus on the reader, not on PR 101 approaches
When Rachel McGrew, manager at Osborn Barr PR, wrote a press release about a client product, she didn’t rely on the PR 101 approaches she learned in college.… Read the full article