Journalists spend less than 1 minute reading releases
Tick tock.
In the time it takes you to wash your hands, buckle your seat belt or start the dishwasher, your favorite journalist can finish reading your news release.… Read the full article
Writing workshops, communication consulting and writing services
Tick tock.
In the time it takes you to wash your hands, buckle your seat belt or start the dishwasher, your favorite journalist can finish reading your news release.… Read the full article
Hey, PR pros: Would you like to see your story in The New York Times? Then why not write like the Times?… Read the full article
Quick! Which of these paragraphs would you rather read? This 11-word paragraph, from The New York Times?
Until then, Mr.… Read the full article
What’s the least important element in a release — less important even than the dateline or the boilerplate?
Quotes, say one in four reporters surveyed in a study by Greentarget.… Read the full article
Front-loading your headlines with your topic word just makes sense if your readers are going to encounter those headlines in online lists — a search engine results page, for instance, or your online newsroom.… Read the full article
It’s counterintuitive, but true: The product is never the topic. The program is never the topic. The plan is never the topic.… Read the full article
Call her a preditor.
Elisa Lagos was an Edward R. Murrow and Peabody award-winning TV producer for ABC News.… Read the full article
The press release was born on Oct. 28, 1906.
That’s the day Ivy Lee released a statement to the press on behalf of Pennsylvania Railroad about a train wreck that killed 50 people.… Read the full article
Twitter has never issued a news release. Amazon introduced the Kindle through a series of tweets. Google announced Alphabet via a blog post from Larry Page.… Read the full article
Have blogs killed traditional journalism? Should the press release really die, die, die, die? Why did the PR pro cross the road?… Read the full article