Journalists spend less than 1 minute reading releases
Tick tock.
In the time it takes you to wash your hands, buckle your seat belt or start the dishwasher, your favorite journalist can finish reading your news release.… Read the full article
Press Release
How long should a press release headline be?
Keep headlines short, like The New York Times
Hey, PR pros: Would you like to see your story in The New York Times? Then why not write like the Times?… Read the full article
How to write short press release paragraphs
And how long should the lead be?
Quick! Which of these paragraphs would you rather read? This 11-word paragraph, from The New York Times?
Until then, Mr.… Read the full article
Why CEO press release quotes suck
Reporters hate PR quotes
What’s the least important element in a release — less important even than the dateline or the boilerplate?
Quotes, say one in four reporters surveyed in a study by Greentarget.… Read the full article
Write headlines for your PR target audience
Write about the reader, not about us and our stuff
Front-loading your headlines with your topic word just makes sense if your readers are going to encounter those headlines in online lists — a search engine results page, for instance, or your online newsroom.… Read the full article
Write leads for your PR target audience (Examples!)
Want readers to read? Lead with you
It’s counterintuitive, but true: The product is never the topic. The program is never the topic. The plan is never the topic.… Read the full article
Journalists — more overworked, still underpaid
And that’s good news for your PR strategy
Call her a preditor.
Elisa Lagos was an Edward R. Murrow and Peabody award-winning TV producer for ABC News.… Read the full article
World’s first news release turns 100
Ivy Lee invented the PR staple in 1906
The press release was born on Oct. 28, 1906.
That’s the day Ivy Lee released a statement to the press on behalf of Pennsylvania Railroad about a train wreck that killed 50 people.… Read the full article
Are press releases dead? No!
Long live the news release
Twitter has never issued a news release. Amazon introduced the Kindle through a series of tweets. Google announced Alphabet via a blog post from Larry Page.… Read the full article
Is the news release dead?
Don’t give up on traditional media
Have blogs killed traditional journalism? Should the press release really die, die, die, die? Why did the PR pro cross the road?… Read the full article