Writing workshops, communication consulting and writing services
Add personality to your quotes through passion, humanity and colloquialisms.
When two-thirds of Californians failed every question on a fast food nutrition quiz, the California Center for Public Health Advocacy distributed a release including this sound bite.… Read the full article
What’s the least important element in a release — less important even than the dateline or the boilerplate?
Quotes, say one in four reporters surveyed in a study by Greentarget.… Read the full article
Front-loading your headlines with your topic word just makes sense if your readers are going to encounter those headlines in online lists — a search engine results page, for instance, or your online newsroom.… Read the full article
It’s counterintuitive, but true: The product is never the topic. The program is never the topic.… Read the full article
Are you still using the fact pack — cramming who, what, when, where, why and how into the first paragraph of your news release?… Read the full article
The internet coffee pot. Word of the year. The Dust Bowl.
Details like these grab attention and help readers see your big idea.… Read the full article
Editors don’t care that “Amalgamated Technologies Has Released the New XYZ-2000 Coated Cable Bushing,” writes Stinson Liles, principal and co-founder at Red Deluxe.… Read the full article
Have blogs killed traditional journalism? Should the press release really die, die, die, die? Why did the PR pro cross the road?… Read the full article
