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Mark Twain once defined a sound bite as “a minimum of sound to a maximum of sense.”
So this quote, from The New York Times’ “Riches to Rags for New York Teenager Who Admits His Story Is a Hoax,” makes a lot of sense.… Read the full article
Front-loading your headlines with your topic word just makes sense if your readers are going to encounter those headlines in online lists — a search engine results page, for instance, or your online newsroom.… Read the full article
It’s counterintuitive, but true: The product is never the topic. The program is never the topic. The plan is never the topic.… Read the full article
When the Federal Trade Commission needed to explain why the agency has decided not to develop a do-not-spam registry — officials feared that spammers would target people on the list — a spokesperson said:
Imagine the first few hours in the recovery room following a hysterectomy or … ligament repair. Consider what post-surgical life has been like for some pets undergoing common surgical procedures; intense hours WITHOUT pain medication.
The internet coffee pot. Word of the year. The Dust Bowl.
Details like these grab attention and help readers see your big idea.… Read the full article
When Pacific Northwest National Laboratory science writer Tom Rickey wrote a release about the lab’s work “Making dams safer for fish around the world,” he didn’t get lost in the scientific gobbledygook.… Read the full article
When Rachel McGrew, manager at Osborn Barr PR, wrote a release about a client product, her first instinct was to take the traditional route.… Read the full article
Boilerplates: Can’t live without ’em, can’t get a decent one through approvals.
A boilerplate is the short “About us” paragraph at the end of your releases that describes your organization.… Read the full article
