Lead with you in media relations pieces
It’s counterintuitive, but true: The product is never the topic. The program is never the topic. The plan is never the topic.… Read the full article
Writing workshops, communication consulting and writing services
It’s counterintuitive, but true: The product is never the topic. The program is never the topic. The plan is never the topic.… Read the full article
Add personality to your quotes through passion, humanity and colloquialisms.
When two-thirds of Californians failed every question on a fast food nutrition quiz, the California Center for Public Health Advocacy distributed a release including this sound bite.… Read the full article
Front-loading your headlines with your topic word just makes sense if your readers are going to encounter those headlines in online lists — a search engine results page, for instance, or your online newsroom.… Read the full article
Wire services distribute 3,000 releases each day — that’s one every 29 seconds. Half of these press releases never get covered.… Read the full article
Google issues few press releases: 13 in 2013, 17 in 2014 and just 10 in the first eight months of 2015.… Read the full article
When the Federal Trade Commission needed to explain why the agency has decided not to develop a do-not-spam registry — officials feared that spammers would target people on the list — a spokesperson said:
Imagine the first few hours in the recovery room following a hysterectomy or … ligament repair. Consider what post-surgical life has been like for some pets undergoing common surgical procedures; intense hours WITHOUT pain medication.
The internet coffee pot. Word of the year. The Dust Bowl.
Details like these grab attention and help readers see your big idea.… Read the full article
PR pros to Google: Do you love us? Or hate us?
In March 2015, Google News sent PR pros a belated valentine when the search giant announced that news releases would top the “in the news” section of its search results page.… Read the full article