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J.W. Elphinstone’s “Business Watercooler” feature for the Associated Press is just 200 words long. Why, then, do PR pros send her pitches that are longer than that — even PowerPoint presentations with 30 slides?… Read the full article
J.W. Elphinstone’s “Business Watercooler” feature for the Associated Press is just 200 words long. Why, then, do PR pros send her pitches that are longer than that — even PowerPoint presentations with 30 slides?… Read the full article
Journalists aren’t looking for commercials. They’re seeking stories. So pitch a story, not a product.
That means focusing your pitch on a benefit to the media’s audience, timely news or entertaining information.… Read the full article
Nearly seven in 10 journalists believe their jobs have gotten harder over the past five years, according to a 2014 survey by media platform ISEBOX.… Read the full article
