Writing workshops, communication consulting and writing services
Fear appeals persuade. But they can also paralyze.
Strong fear appeals persuade … The stronger the fear appeal, the more likely it is to move your readers to act, according to 50 years of research and 100 studies reviewed by researchers Kim Witte and Mike Allen.… Read the full article
Social scientist Anthony Greenwald and his colleagues asked potential voters on the eve of an election to predict whether they would vote and why.… Read the full article
Quick! Which would you rather have: Apple’s new incredibly responsive A9X chip? Or the ability to perform complex jobs like editing 4K video quickly and smoothly via your iPad?… Read the full article
