4 more ways to use reading ease
Paying attention to readability will help you reach readers, improve communication and boost the bottom line. It can also help you manage writers, win debates during the approval process and report measurable communication success.… Read the full article
Want to keep readers reading? Keep paragraphs short
Quick! Which of these paragraphs would you rather read?
This 105-word paragraph?
People skip long paragraphs
Readers take measure of — and make decisions about — your copy based on how it looks. One of the most important visual cues is paragraph length.… Read the full article
Try a bikini lead instead
Some folks write “suitcase leads”: They try to cram all of the story elements into the top. Instead, make yours a bikini lead, and cover just the most interesting essentials.… Read the full article
Cut a word, increase comprehension
Here’s the problem with long sentences: Every time you add a word, you reduce comprehension.
Let your sentences sprawl, and the subject, verb and object get too far away from each other.… Read the full article