Give visitors enough information to decide to click
Think of links as the Goldilocks of microcontent: Some links are too long. Some links are too short.… Read the full article
16% of adults are technologically illiterate
Just 8% of adults around the world can manage conflicting requests to reserve a meeting room using a reservation system, then email people to let them know whether they got the room they requested.… Read the full article
Don’t include too many items … or too few
Thank you, David Letterman.
Insights from Poynter’s EyeTrack study
Call it the bailout point.
People reading news on an iPad spent an average of 78.3 seconds on stories that they didn’t finish.… Read the full article
Features go viral more often, says Reuters Institute
While news stories make up the bulk of the content on three European news sites, most of the most-shared stories are features.… Read the full article
We’re clicking instead of concentrating
This is your brain on the web: Constant problem solving (To click or not to click?) and divided attention (You’ve got mail) lead to cognitive overload.… Read the full article