Writing workshops, communication consulting and writing services
Thirty-five percent of mobile workers check their email first thing in the morning, before getting dressed or having a cup of coffee.… Read the full article
Your most important links are calls to action, writes HubSpot’s Kyle James. So how can you increase the chances that they’ll get clicked?… Read the full article
While news stories make up the bulk of the content on three European news sites, most of the most-shared stories are features.… Read the full article
Where do you put your links?
Embedded links like this one can cause problems. Among them:
A suitor asks you on a date but doesn’t show up. A parent says she’ll play a game but never does. A link on a website says Products & services but opens a registration page instead.… Read the full article
Think of links as the Goldilocks of microcontent: Some links are too long. Some links are too short.… Read the full article
Just 8% of adults around the world can manage conflicting requests to reserve a meeting room using a reservation system, then email people to let them know whether they got the room they requested.… Read the full article
Thank you, David Letterman.
The Top 10 list rules the web — or at least, Buzzfeed. The number of Buzzfeed listicles with the numeral 10 in the headline outranked the next most popular numeral (15) by 142%, according to research by Noah Veltman and Brian Abelson, two Knight-Mozilla fellows.… Read the full article
Here’s one more obstacle to reaching readers online: Reading that email or blog post before bedtime can literally cause your readers to lose sleep.… Read the full article
I’m a huge fan of found poetry.
Create poetry from the speeches of Donald Rumsfeld, the baseball play calls of Phil Rizzuto or the etiquette advice of Emily Post, and I’m a happy camper.… Read the full article
