Insights from Poynter’s EyeTrack study
Call it the bailout point.
People reading news on an iPad spent an average of 78.3 seconds on stories that they didn’t finish.… Read the full article
Writing workshops, communication consulting and writing services
Call it the bailout point.
People reading news on an iPad spent an average of 78.3 seconds on stories that they didn’t finish.… Read the full article
Just 8% of adults around the world can manage conflicting requests to reserve a meeting room using a reservation system, then email people to let them know whether they got the room they requested.… Read the full article
Your most important links are calls to action, writes HubSpot’s Kyle James. So how can you increase the chances that they’ll get clicked?… Read the full article
Think of links as the Goldilocks of microcontent: Some links are too long. Some links are too short.… Read the full article
Thank you, David Letterman.
The Top 10 list rules the web — or at least, Buzzfeed.… Read the full article
While news stories make up the bulk of the content on three European news sites, most of the most-shared stories are features.… Read the full article
I’m a huge fan of found poetry.
Create poetry from the speeches of Donald Rumsfeld, the baseball play calls of Phil Rizzuto or the etiquette advice of Emily Post, and I’m a happy camper.… Read the full article
This is your brain on the web: Constant problem solving (To click or not to click?) and divided attention (You’ve got mail) lead to cognitive overload.… Read the full article
Jakob Nielsen recently redesigned a mobile website to make its story index more usable.
Now you can steal his approaches for your own mobile site: