Conduct background research, observational research and interviews
You’ve heard the phrase “hog in, sausage out.” That means that what you get out of the grinder will be no better than what you put in it.… Read the full article
observational research
How to conduct observational research
Try WBHA, or writing by hanging around
You’ve heard about MBWA, or management by walking around? Try WBHA, or writing by hanging around — going to the scene to observe.… Read the full article