Writing workshops, communication consulting and writing services
Lede or lead?
You won’t find it in the Oxford English Dictionary. But the alternative spelling lede was supposedly created during the linotype era so as not to confuse lead with the strip of metal that was used to separate lines of type.… Read the full article
Once you’ve found your focus and written your one-sentence story summary, use it.
A well-written summary statement can become a headline, deck or theme sentence.… Read the full article
When Ian Jones needed to craft a — yawn! — diversity story for employees at Columbia Gas of Virginia, his first instinct was to go with a fact pack.… Read the full article
When I teach the feature-style story structure, communicators nod. It seems reasonable that readers would prefer concrete, creative stories to a hierarchical blurtation of facts.… Read the full article
I love it when my clients send me their rewrites after I present a writing workshop.
For one thing, it’s gratifying to see that people’s writing actually improves after I visit!… Read the full article
Here’s the good news: You already know how to organize your copy.
Just think back to what your third-grade English teacher taught you.… Read the full article
It was a good story: More than 1,000 New Englanders would soon have safe, decent, affordable places to live, thanks to the Federal Home Loan Bank of Boston’s Affordable Housing Program.… Read the full article
The background might be an important component of your story. After all, the readers might need some of the following elements to fully understand your story:
But readers don’t need this material first.… Read the full article
If I came to your house and told you to grab your things and follow me, how far would you go?… Read the full article
