Numbers

Clarify data by giving it context

When the late, great Kansas City Star columnist C.W. Gusewelle wanted to help readers understand the fragility of monarch butterflies as they migrate south for the winter, he wrote:

Consulting the literature, I find that the average weight of an adult monarch may be expressed as 0.0176 of an ounce, about the same as a good-sized snowflake.

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How tiny is tiny? How huge is huge?

How small is small? One-third the size of a ladybug? The size of a sprinkle on an ice cream cone?… Read the full article

How can you help people see 6,000?

When 6,000 power poles went down in New Orleans during a series of ice storms, Entergy Senior Communications Specialist David Lewis needed a way to make that number tangible in an executive speech.… Read the full article