Make size and scale visualHow tiny is tiny? How huge is huge?How small is small? One-third the size of a ladybug? The size of a sprinkle on an ice cream cone?… Read the full article
Give numbers contextHow can you help people see 6,000?When 6,000 power poles went down in New Orleans during a series of ice storms, Entergy Senior Communications Specialist David Lewis needed a way to make that number tangible in an executive speech.… Read the full article
Vital statisticsAdd color and credibility to your copy with numbersWhich personal finance story would draw you in? One that starts:Are you saving enough for retirement, no matter how young you are?… Read the full article