One in five release headlines too long for portal
Google News ignores 21% of news releases because their headlines are too long.
Or so say the folks at Schwartz MSL, in their latest News Release Optimization Report.… Read the full article
Yes, please, say journalists in one study
These folks are frustrated that they’re too often forced to hunt through long rivers of gray text to find the news.… Read the full article
Seven ways to polish your traditional headlines
Here’s a quick tip for making more of your news headlines: Make sure you’re telling the story and not just telling about the story.… Read the full article