How to write anchor links, nofollow links
Now that Google has cracked down on link schemes, link networks and unnatural linking, PR pros have to work to avoid SEO penalties for linking.… Read the full article
news releases
Is your head too big?
One in five release headlines too long for portal
Google News ignores 21% of news releases because their headlines are too long.
Or so say the folks at Schwartz MSL, in their latest News Release Optimization Report.… Read the full article
Bullets for releases?
Yes, please, say journalists in one study
These folks are frustrated that they’re too often forced to hunt through long rivers of gray text to find the news.… Read the full article
7 ways to polish news headlines
Use dynamic verbs, keep it short & more
Here’s a quick tip for making more of your news headlines: Make sure you’re telling the story and not just telling about the story.… Read the full article