Hyphens change your meaning
Yes, “anal-retentive” is hyphenated. But the folks in my state — Missouri — apparently don’t care.
State officials recently left out the hyphen for the Show-Me State’s new license plates.… Read the full article
Writing workshops, communication consulting and writing services
Yes, “anal-retentive” is hyphenated. But the folks in my state — Missouri — apparently don’t care.
State officials recently left out the hyphen for the Show-Me State’s new license plates.… Read the full article
Beware adverbs, counsels The Poynter Institute’s Roy Peter Clark.
Too often, they dilute the meaning of the verb or repeat it: “The building was completely destroyed.”… Read the full article
Why cut adjectives and adverbs from your copy?
Because modifiers:
Writing media relations pieces?… Read the full article
When “king of usability” Jakob Neilsen cut the fluff from a web page about Nebraska, the neutral web page was 27% more useful.… Read the full article
Turns out a Southwestern Tex-Mex salad by any other name would not taste as good.
Vivid menu descriptions — “applewood-smoked bacon,” “Maytag blue cheese” and “buttery plump pasta,” for instance — can increase restaurant sales up to 27 percent, according to research by Brian Wansink.… Read the full article
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