Writing workshops, communication consulting and writing services
I’m often amazed at the amount of energy writers put into perfecting the sentence structure in the fourth paragraph of their piece when those same folks toss off a headline in the 17 seconds before happy hour on a Friday afternoon.… Read the full article
In one study — on a web page with, granted, a ton of links — visitors looked at 71% of links in the first paragraph, but none of the links in paragraphs 13 through 24.… Read the full article
There’s a lot of sniveling and squawking going on in the web writing community these days. Consider the headlines:
Who writes the world’s best web heads?
The folks at BBC News, according to usability expert Jakob Nielsen.… Read the full article
One technique for making sure even a long story looks easy to read is to use Edmund Arnold’s dollar-bill test.… Read the full article
When it comes to link writing, “click here” is so 1996. We’re talking 14.4k modems, a CompuServe account and the Spice Girls singing “Wannabe” on your portable electronic device, aka a Sony Discman.… Read the full article
